10 Things You Must Do On Social Media Now

Last week, we started this month’s blog series by sharing 9 Action Steps To Take To Create A Website That Converts. This week, we’re going to help you learn how to effectively promote your business on social media.

If you’re not on social media, well, you should be. The reality is that more and more people are joining social media everyday. No matter who your target audience is, there is a really, really good chance that they’re on social media somewhere. Yes, even your 82 year old grandmother has a Facebook account that she checks regularly. Do a quick search on Google and you’ll find lots of information that will help you determine where your audience is hanging out in the social sphere. The big question is, once you find them, how do you connect and keep them engaged?

 

10 Things You Must Do On Social Media Now

  1. Plan, plan, and plan some more.
  • Utilize an editorial calendar. Doing so will prevent you from scrambling every morning to figure out what to post to your pages.
  • Tap into the power of programs like Hootsuite, Buffer and Meet Edgar so you can schedule your posts in advance and in some cases, recycle content that performs really well.
  • Create content that’s seasonal and/or newsworthy whenever you can. For example, if you own a romantic restaurant, run creative promotions the entire month before Valentines Day that create buzz for your Valentine’s Day special.
  1. Post interactive content.
  • Quizzes and polls engage followers more than almost any other type of content.
  • Ask your followers questions. Everyone has an opinion, and most people want the opportunity to share it.
  • Host a live Q&A or a competition. Try Facebook Live, Periscope, Meerkat or SnapChat.
  1. Re-purpose existing content.
  • Do you have a blog full of posts that you’ve never shared on social media? You don’t need to create new content if the content you already have is still relevant. In fact, you can probably source 10 or more social media posts from every blog article you’ve written.
  • Share content more than once! Don’t fall prey to the theory that you can only post something once. Chances are, no one in your network sees every post you create. If you put a winner up on a Thursday at 9am one month, try recycling the same content on a Monday at 7pm the next month to get in front of a different segment of your audience.
  • Remember, by consistently sharing content you’ve written, you increase your credibility and visibility, both of which impact your ability to increase sales over time.
  1. Develop relationships that convert into sales.
  • Social media is all about connecting with people on a deeper level. Take the time to follow your prospects and learn what they’re interested in. Comment on their posts. Share their tweets. Show them you care.
  • Once you’ve shown that you’re out for more than a sale, you can start to drop in offers to turn those relationships into sales.
  1. Get personal.
  • Develop a brand personality.
  • Be authentic. Talk about your wins and your losses. People appreciate transparency. That’s why video outtakes and bloopers never go out of style.
  • Let your followers get to know you. Give them an inside look into you, your process, your behind-the-scenes operations, your employees, and so on and so forth.
  1. Respond to negative reviews.
  • The vast majority of unsatisfied customers never write a review.
  • If they are leaving you a review, it means you have a chance to address their concerns.
  • By responding quickly and professionally, you maintain your image as a business owner who cares personally about each customer and illustrate your ability to take constructive criticism and make changes as needed.
  1. Use paid advertising.
  • When you pay to promote your posts, you will maximize your visibility and likely grow your network.
  • Take advantage of hyper-targeting capabilities. With Facebook ads, you can even target your competitors followers!
  • For as little as $2/day you can start to grow your audience in the social sphere.
  1. Customize your content to each platform.
  • On Instagram, it’s all about the visual. On Twitter, your go-to should be short, newsworthy bursts. On P’interest, you’re catering to the D-I-Y personality.
  • You can reach the same audience on different platforms using different types of content
  • Get creative and have fun!
  1. Know when to share.
  • Each platform has different guidelines for how often you should be posting and which times of day are best.
  • Do your research and schedule your posts ahead of time so you don’t miss optimal windows!
  1. Expand your network
  • Take advantage of your existing follower count in order to reach a wider audience.
  • Invite people to share your content. Yes, really! It doesn’t look desperate. It looks strategic and smart!
  • Join groups or communities on Facebook and LinkedIn.
  • Create boards on P’interest and collaborate with others in the same or complimentary field.
  • Create a unique hashtag on Instagram or Twitter and encourage people to engage with and about your brand.

 

The specifics of your social media strategy will depend greatly on what platform(s) you use and what your goals are, but these 10 tips should be enough to get the ball rolling. Good luck!

Check back with us next week. We’ll be sharing some email marketing tips so you can more effectively nurture your email list once people join it.

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